Lancaster Conservatory of Music

Website & Design


Project Management

Getting The Band Back Together

The Lancaster Conservatory of Music was struggling when Jim Weber of Weber Advertising & Marketing took the reins in an effort to revitalize this great organization. I was working as a graphic designer at Weber Advertising at the time, and Jim knew I had a background in music. Naturally, I was enlisted to help created a number of initial marketing pieces for the conservatory. However, when Jim's vision for a new, user friendly website became our main focus, I slipped into the position of project manager.

The new LCM website was going to be fully customized with three password-gated admin panels for the organization administrators, the teachers, and the students/parents. I played a role in designing all facets of this project, including lead designer for the main portion of the website. I also helped to prioritize each individual page; facilitated communications between copywriters, developers, and designers; and acted as liaison between main stakeholders and creative/development teams. To keep this project and all of its contributors organized, I used a custom Trello board as my task management tool.

Visit Lancasterconservatory.org

Sam Shoemaker is a designer, marketer, web dev, and all-around nice guy living and working in the Lancaster, Pennsylvania area.

Email: sam@samshoe.com
Phone: 717-606-4038
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