Part of my initial marketing consultation with Bear Mill Estate was to create an initial web presence. Bear Mill is a endless visual feast. Every square foot of the estate, including the house, mill, gardens, and even the consultation room is filled with beautiful antiques, folk art, and other decor curated by owner and designer, Kerry Kegerise.
It was obvious to me that in order to convey online the originality of this wedding and event venue, I had to design something that allowed the pictures to speak for themselves. Since the estate had been newly renovated, Kerry and I decided that a temporary one-page site was the first step. I designed a page with a large slideshow at the very top, which seemed more like a gallery page than just a homepage. In a year, Kerry has managed to fill the wedding season with reservations and had many people commenting that the pictures on the website were one of the reasons they called to schedule a visit.
We are currently working on designing a new, even more visual site that integrates a more focused online marketing strategy that will lead to an increase in weddings throughout the year, and will focus on leveraging his happy customers for referrals.