
Build A brand people Brag About
SamShoe Brand Production Co. bridges the gap between business strategy and creative execution—so you can stop guessing and start building something unified, useful, and unforgettable.
A Simple (not simplistic) Creative Approach To Build Your Consistent Brand
Align your team, your identity, and your content.
A 3-phase approach to clarifying your brand, identity, and content for maximum impact.
Align your
Brand champions
Activate Your
Brand Identity
Recent Work
Freatured
Video Work Samples
Brand Work Samples





Testimonials & Recommendations
Why Work With Sam
Phil T.
Marketing Manager, Refreshing Mountain
“I’ve worked professionally with Sam for over 5 years. He is one of the most amiable and creative people I know. His attention to detail and creative processes provide a meta narrative of customer profile and interaction with our business. In addition, he has developed a phenomenal team over the years by integrating gifts and skills seamlessly to produce a well oiled machine. We are fortunate to work with Sam and utilize his knowledge and expertise to enhance our web, email marketing, SEO, and overall brand presence. I am grateful for Sam and the opportunities he provides his clients and team.”
Carl L.
Owner, Improve & Grow
“I’ve worked with Sam for over 7 years as our Creative Services Manager, leading creative strategy for our clients as well as organizing our branding, web design, and content development projects. Sam had a knack for getting to know the heart and essence of our clients’ businesses and finding creative ways to present that to their target audience in a way to inspire action.
He also has a high appreciation for process and results, which is critical to ensuring that investments in marketing are truly resulting in a measurable return.
Sam was also key to the growth of our internal team, playing an instrumental role in helping to codify our core values, define our company culture, support internal process improvements, and helping to build and manage our creative team. “
Amy E.
Local Non-Profit Board Member
It has been a pleasure working with Samuel over the past several years! He is an exceptionally talented and creative professional. He has significantly contributed to the growth and success of our Non-Profit organization!“
Marty C.
Owner, Asaph Ventures
Sam’s process for developing our brand direction at Asaph Ventures was nothing short of exceptional. As a tech venture led by Christians passionate about growing businesses, we needed someone who could seamlessly integrate these core concepts. Sam did just that, capturing our values and mission in a way that resonated deeply with me and my key relationships. His ability to bring everything together meaningfully was truly impressive. I highly recommend Sam for his thoughtful and impactful approach to brand, websites, and strategy development.
Jake F.
Owner, US Hot Air Balloon Team
Working with Sam has been a transformative experience for both Lancaster Balloon Rides and Lancaster Balloon Fest. Sam’s expertise in creating stunning logos, a user-friendly website design, and engaging video content has truly elevated our brands. What stood out the most was Sam’s clear communication and unwavering commitment to our business’s success. He has an incredible knack for connecting the dots between our brand, content, and overall business goals. I highly recommend Sam for any branding, marketing, and business needs.
Jason B.
Owner, CFS Insight
We had a goal of having our web site communicate a sense of who we are and what it’s like to work with us. Sam created this for us and what is so unique about him is that before he utilizes his deep technical and creative knowledge, he really spends time up front getting to know you and what you do that your customers truly value. He asks challenging questions and gets you to think more critically about how your customers view you vs. how you perceive your customers see you. From our work with Sam, we are considerably more efficient in our sales process and we continue to grow into new and existing customers as we have better focus on what truly differentiates us from others. I can’t think of an interaction with Sam that did not help us improve how we engage our customers in the digital world.
Our Services
We offer a range of services to help brands align, build, and deploy their identity while creating impactful content.
- Brand Consulting
- Video Production
- Podcast/Episodic Production
- Content Production
- Brand Photography
- Logo & Graphic Design
- Web Design & Development
- Social & Paid Partnerships
The 48-hour Audit
Uncover the strengths, weaknesses, and opportunities in your brand or content with our 48-hour Audit. This fast, actionable process delivers clear insights and a strategic improvement plan tailored to your business.
$750
Audits delivered 48-hours after Audit Kick-off Meeting
Meet The Core Team



Atlas E. Lephant
Branding Builder & Strategist
Atlas embodies the SamShoe brand. Bold, jovial, hardworking, Atlas is visual embodiment Sam Shoemaker and the core values, vision, and vibe of SamShoe Brand Production Co.
Atlas reminds us who we are and why our work is important. His role is a vital part in building our brand world — It’s the same role that your brand must play in order to stand out in a boring world of sameness.
Why an elephant? The answer may surprise you...
Sam Shoemaker
Creative Director & Producer
Sam Shoe(maker) is a well-seasoned creative director with 15+ years in branding, design, and marketing. In his work, Sam is has two passions: 1) Making big creative ideas accessible to everyone. 2) Providing exceptional leadership to creative teams and projects.
Annie Moyer
Art Director & Designer
Annie Moyer is an exceptional designer for all things brand, web, marketing, spaces, and beyond. Her talent for creating unificaiton and consistency is a secret weapons at SamShoe BPC. For 8+ years she’s been Sam’s partner in brand identity and web design.
Megan Shoemaker
Admin & Client Support
Megan Shoemaker is a retired teacher and brings 15+ years of exceptional comms and project coordination experience. Her ability to detail and follow-up on projects is crucial to keeping SamShoe BPC projcets on track. Megan is married to Sam, and she keeps SamShoe and the Shoemaker Household running at full throttle!
a Built-For-You Team
Expert Creative Partners
We customize to the team you need with vetted specialists in design, videography, photography, motion design, web development, paid media, social media management, and more.

Why Work With SamSHoe?
Why work with SamShoe instead of a freelancer?
Take it from our creative partners — Nearly all our independent creative partners tell us they lack experience in business acumen, strategy, marketing, and sales. SamShoe BPC brings the expertise in creative leadership that bridges the gap between business strategy & creative execution.
Psst… Are you a soloprenuer or freelancer — Let’s hang out!
SamShoe BPC Core Values
#1
People
First
We prioritize people over projects. Trust, respect, and collaboration come first.
#2
Purposeful Creativity
We create with intention—every idea serves a clear purpose.
#3
F.I.R.E. Execution
Fast. Inexpensive. Restrained. Elegant. Constraints fuel our best work.
#4
Joyful
Progress
We grow a little every day—and have fun doing it.