Small Business
Branding & Marketing Services
Your Part-time Partner For Owners, Solopreneurs, & CMOs
Zig when others Zag with a integrated approach to your brand, marketing, and business.
- Build Your Brand
- Accel Your Marketing
- Integrate Your Content
Meet Sam Shoe(maker)
Your 3-in-1 Part-time Partner
- Brand Strategist
- Marketing Consultant
- Business Advisor
With 15+ years of experience, Sam Shoemaker grows businesses by fostering trust and authenticity.
His approach combines strategic branding and marketing, impactful video and content, plus experience advising business owners.
Sam's Three Uniques
Outsider Insight
Gain fresh, unbiased perspectives to uncover new opportunities and solutions for your business challenges.
Owner's Perspective
Branding, marketing, content, and business strategy grounded in firsthand business owner experience.
Christian Worldview
Integrate faith-based principles into your strategies for ethical, value-driven decision-making.
Sam's Practical Approach
Your New ABCs
Achieve Your Acceleration
Beat Back Your Burnout
Conquer Your Challenges
Delegate A Hat
The Power of the 3-in-1 Part-time Partner
Consultation Guarantee: Guaranteed Value or Sam Buys Lunch: Identify Key Obstacles and Action Items with Personal Follow-Up
Testimonials & Recommendations
Why Work With Sam
“Receiving sales, marketing, and business coaching from Sam was just what our small business needed! We were discouraged and overwhelmed by all there was to learn about running a successful business and didn’t know where to start. Sam has helped us prioritize, develop systems of accountability, get organized, and learn what areas we need to be putting our time and energy into to become more profitable. His insight has been so valuable to our small construction company and his encouragement has been motivating through seasons of discouragement. We’ve been following his advice and our seeing improvement in our leads, sales, and customer relations.”
Joe & Lindsey S.
Remodeling Company
“I’ve worked professionally with Sam for over 5 years. He is one of the most amiable and creative people I know. His attention to detail and creative processes provide a meta narrative of customer profile and interaction with our business. In addition, he has developed a phenomenal team over the years by integrating gifts and skills seamlessly to produce a well oiled machine. We are fortunate to work with Sam and utilize his knowledge and expertise to enhance our web, email marketing, SEO, and overall brand presence. I am grateful for Sam and the opportunities he provides his clients and team.”
Phil T.
Outdoor Adventure Company
“I’ve worked with Sam for over 7 years as our Creative Services Manager, leading creative strategy for our clients as well as organizing our branding, web design, and content development projects. Sam had a knack for getting to know the heart and essence of our clients’ businesses and finding creative ways to present that to their target audience in a way to inspire action.
He also has a high appreciation for process and results, which is critical to ensuring that investments in marketing are truly resulting in a measurable return.
Sam was also key to the growth of our internal team, playing an instrumental role in helping to codify our core values, define our company culture, support internal process improvements, and helping to build and manage our creative team. “
Carl L.
Digital Marketing Agency
It has been a pleasure working with Samuel over the past several years! He is an exceptionally talented and creative professional. He has significantly contributed to the growth and success of our Non-Profit organization!“
Amy E.
Local Non-Profit Board Member
Sam’s process for developing our brand direction at Asaph Ventures was nothing short of exceptional. As a tech venture led by Christians passionate about growing businesses, we needed someone who could seamlessly integrate these core concepts. Sam did just that, capturing our values and mission in a way that resonated deeply with me and my key relationships. His ability to bring everything together meaningfully was truly impressive. I highly recommend Sam for his thoughtful and impactful approach to brand, websites, and strategy development.
Marty C.
Tech Venture Company Owner
Working with Sam has been a transformative experience for both Lancaster Balloon Rides and Lancaster Balloon Fest. Sam’s expertise in creating stunning logos, a user-friendly website design, and engaging video content has truly elevated our brands. What stood out the most was Sam’s clear communication and unwavering commitment to our business’s success. He has an incredible knack for connecting the dots between our brand, content, and overall business goals. I highly recommend Sam for any branding, marketing, and business needs.
Jake F.
Owner Hot Air Balloon Company
Brand & Content Services
Develop your irresistible brand through a holistic approach to brand strategy, identity, leadership, video, and content.
Brand Identity & Messaging
You'll Build An Irresistible Brand When You Explore Its Depth.
Video & Content For Brands
Rapidly Build Trust, Authenticity, & Authority Through Content.
Marketing Consulting
Develop A Marketing Lead Generation System That Works For Your Business.
Workshops & Events
Helping you develop as a marketplace leader through branding, marketing, and business workshops and advisory groups.
Workshops
Empower your personal and professional development through Sam’s dynamic and interactive workshops focusing on topics such as branding, marketing, leadership, and faith.
Upcoming Workshops
Events
Join a community of believers as we deepen our faith, build our relationships, and redeem work as worship.
Upcoming Events:
Workful Worship Conference: One-day conferences exploring the idea that work is worship.
Next Conference:
Workful Workship Fruitful Multiplication – Oct. 16, 2024 – Harrisburg, PA
Hey There!
I’m Sam Shoemaker, or Sam Shoe for short.
I live among the rolling hills of Amish Country in Lancaster, PA. I wear black or denim shirts nearly every day. I like long walks on the beach, but LOVE brainstorming in front of a marker board with sticky notes and a working expo marker in my hand.
I’m a branding nerd and practical creative marketer. I believe in people-focused profits, leader-minded people, and values-driven brands.
Foremost, I’m a Christian business owner exploring what it means to be faithful & productive.
Want to connect? Ask Me Anything
Sincerely,
Sam
Delegate A Hat
With Your No Risk, Affordable Part-time Partner
Sign up today for a free Outsider Insight consultation, where we’ll provide actionable strategies for branding, marketing, business, and leadership. Plus, gain access to training and events designed to empower and inspire Christian business owners.
Consultation Guarantee: Guaranteed Value or Sam Buys Lunch: Identify Key Obstacles and Action Items with Personal Follow-Up
Sam's competitive Edge
Beyond Branding & More Than Marketing
Develop Deep Roots
Sam’s interested in solving root problems. As an outsider, Sam’s intuition and ability to ask the right questions will help you gain understanding and solutions that are realistic.
See A Bigger Picture
Sam is able to take big ideas about business growth, brand development, marketing, and leadership and make them immediately relevant and contextual to your team.
Focused On Results
As a business owner, entrepreneur, and leader Sam knows what it means to focus on the results – Which means: 1) he knows how to find and focus on the right, realistic result. 2) He knows how to achieve it.
Christian Worldview
Sam’s worldview is built on Christ is King, and all we do is in service to Him and to the glory of God. While our plans our like mist, we still work diligently and pray often.
God & Family First
Sam believes if you’re burnt out or hustling, you’re likely neglecting your primary calling of loving God and leading your family. Sam won’t let you fool yourself that it’s okay.
Systems-Oriented
Sam is a creative at heart, but a systemizer in nature. He knows that you can’t build a business that works hard without having systems that are simple and realistic.