About Sam Shoemaker
Meet Sam Shoemaker
Hi! I’m Sam Shoemaker, or Sam Shoe for short. I live among the rolling hills of Amish Country in Lancaster, PA. I wear either black or denim shirts nearly everyday. I like long walks on the beach, but LOVE brainstorming in front of a marker board with sticky notes and a working expo marker in my hand. Want to connect? Hit me up!
Deep Stategy. Expert Simplicity.
Brand Identity & Messaging
Video & Content Production
Web Design & Development
Integrated Consulting
Three Uniques That Power Sam's Services
Outsider Insight
Gain fresh, unbiased perspectives to uncover new opportunities and solutions for your business challenges.
Owner's Perspective
Branding, marketing, content, and business strategy grounded in firsthand business owner experience.
Christian Worldview
Integrate faith-based principles into your strategies for ethical, value-driven decision-making.
Testimonials & Recommendations
Why Work With Sam
Phil T.
Outdoor Adventure Company
“I’ve worked professionally with Sam for over 5 years. He is one of the most amiable and creative people I know. His attention to detail and creative processes provide a meta narrative of customer profile and interaction with our business. In addition, he has developed a phenomenal team over the years by integrating gifts and skills seamlessly to produce a well oiled machine. We are fortunate to work with Sam and utilize his knowledge and expertise to enhance our web, email marketing, SEO, and overall brand presence. I am grateful for Sam and the opportunities he provides his clients and team.”
Carl L.
Digital Marketing Agency
“I’ve worked with Sam for over 7 years as our Creative Services Manager, leading creative strategy for our clients as well as organizing our branding, web design, and content development projects. Sam had a knack for getting to know the heart and essence of our clients’ businesses and finding creative ways to present that to their target audience in a way to inspire action.
He also has a high appreciation for process and results, which is critical to ensuring that investments in marketing are truly resulting in a measurable return.
Sam was also key to the growth of our internal team, playing an instrumental role in helping to codify our core values, define our company culture, support internal process improvements, and helping to build and manage our creative team. “
Amy E.
Local Non-Profit Board Member
It has been a pleasure working with Samuel over the past several years! He is an exceptionally talented and creative professional. He has significantly contributed to the growth and success of our Non-Profit organization!“
Marty C.
Tech Venture Company Owner
Sam’s process for developing our brand direction at Asaph Ventures was nothing short of exceptional. As a tech venture led by Christians passionate about growing businesses, we needed someone who could seamlessly integrate these core concepts. Sam did just that, capturing our values and mission in a way that resonated deeply with me and my key relationships. His ability to bring everything together meaningfully was truly impressive. I highly recommend Sam for his thoughtful and impactful approach to brand, websites, and strategy development.
Jake F.
Owner Hot Air Balloon Company
Working with Sam has been a transformative experience for both Lancaster Balloon Rides and Lancaster Balloon Fest. Sam’s expertise in creating stunning logos, a user-friendly website design, and engaging video content has truly elevated our brands. What stood out the most was Sam’s clear communication and unwavering commitment to our business’s success. He has an incredible knack for connecting the dots between our brand, content, and overall business goals. I highly recommend Sam for any branding, marketing, and business needs.
Jason B.
Credit Union Technology Company
We had a goal of having our web site communicate a sense of who we are and what it’s like to work with us. Sam created this for us and what is so unique about him is that before he utilizes his deep technical and creative knowledge, he really spends time up front getting to know you and what you do that your customers truly value. He asks challenging questions and gets you to think more critically about how your customers view you vs. how you perceive your customers see you. From our work with Sam, we are considerably more efficient in our sales process and we continue to grow into new and existing customers as we have better focus on what truly differentiates us from others. I can’t think of an interaction with Sam that did not help us improve how we engage our customers in the digital world.
Sam's Vision & Mission
Sam’s Personal Vision:
To help the world rediscover that work is not something we must do, but something we get to do.
~Soli Deo Gloria~
Sam’s Mission:
Sam’s mission is to help Christian-owned businesses become the most desirable places to work by helping them achieve harmonious tension between their brand, leaders, and profits.
Core Values
A Values-Driven Life
Honor
Outdo one another in showing love and respect
Diligence
Persistent stewardship and energetic pursuit
Kindness
Grace and truth in word and deed
Self-discipline
Self-awareness and self-control
Joy
Gladness and delight in every circumstance
Rootfulness
Rooted in the Gospel and bearing fruit
About Sam Shoe
Biography
With over 15 years of experience, Sam Shoemaker has become a trusted advisor for business owners seeking sustainable growth and authentic connections. Sam helps businesses gain traction and acceleration through strategic branding, impactful video content, and comprehensive marketing consulting. His unique approach integrates these elements to ensure businesses thrive with genuine connections and long-term success.
Sam’s services encompass all aspects of branding, including strategy, identity design, messaging, leadership, and audits. He also excels in creating compelling video content and offering marketing consulting that drives engagement and conversion. Additionally, Sam empowers Christian business owners through workshops on leadership, branding, sales, marketing, profits/finance, and faith, alongside hosting faith and work events.
Passionate about reshaping identities and values in Christ, Sam’s coaching guarantees to uncover and leverage your brand’s potential. His Outsider Insight with An Owner’s Perspective provides actionable strategies that elevate businesses. Schedule a free consultation with Sam today at SamShoe.com and discover how his expertise can transform your business.
Personal
Sam resides in Lancaster County, PA with his wife, son, two greyhounds, and a needy garden. He is an active congregant of a local EFCA church and regularly teaches in adult bible fellowship classes.
Sam is a confident cook and loves to create surprising flavorful dishes out of simple ingredients. He is often reading/listening to audio books on theology, leadership, mindset, sales, business strategy, or Lord of the Rings. He enjoys making pottery, wood carvings, and bird watching.
Highlights
- Sam worked with over 50 small businesses, helping them generate more than $750 Million in revenue through their website and digital marketing.
- Sam launched over 80 brands as a Designer, Creative Director, Copywriter and Branding & Marketing Strategist, aiding business leaders in better understanding their work and improving connections with ideal clients.
- Sam helped generate over 250,000 qualified leads for approximately 50 clients through strategic digital marketing, user experience design, and brand strategy.
- Sam grew over 40 brands across various industries, including Local Services, Commercial Construction, Real Estate, Coaching, Wedding Venues, Outdoor Adventure, Technology, Recruiting, Media Production, and more.
- Sam has started several businesses and non-profit foundations, experiencing a balanced mix of success and failure while continually learning.
- Sam is a certified Business Coach through Christian Business Fellowship.
Work With Sam
The Outsider's Insight With An Owner's Perspective
Develop Deep Roots
Sam’s interested in solving root problems. As an outsider, Sam’s intuition and ability to ask the right questions will help you gain understanding and solutions that are realistic.
See A Bigger Picture
Sam is able to take big ideas about business growth, brand development, marketing, and leadership and make them immediately relevant and contextual to your team.
Focused On Results
As a business owner, entrepreneur, and leader Sam knows what it means to focus on the results – Which means: 1) he knows how to find and focus on the right, realistic result. 2) He knows how to achieve it.
Christian Worldview
Sam’s worldview is built on Christ is King and all we do is in service to Him and to the glory of God. While our plans our like mist, we still work diligently and pray often.
God & Family First
Sam believes if you’re burnt out or hustling, you’re likely neglecting your primary calling of loving God and leading your family. Sam won’t let you fool yourself that it’s okay.
Systems-Oriented
Sam is a creative at heart, but a systemizer in nature. He knows that you can’t build a business that works hard without having systems that are simple and realistic.