About Sam Shoemaker

Meet Sam Shoemaker

Hi! I’m Sam Shoemaker, or Sam Shoe for short. I live among the rolling hills of Amish Country in Lancaster, PA. I wear either black or denim shirts nearly everyday. I like long walks on the beach, but LOVE brainstorming in front of a marker board with sticky notes and a working expo marker in my hand. Want to connect? Hit me up!

Deep Stategy. Expert Simplicity.

Brand Identity & Messaging

Video & Content Production

Web Design & Development

Integrated Consulting

Three Uniques That Power Sam's Services

Testimonials & Recommendations

Why Work With Sam

Sam's Vision & Mission

Sam’s Personal Vision:

To help the world rediscover that work is not something we must do, but something we get to do.

~Soli Deo Gloria~

Sam’s Mission:
Sam’s mission is to help Christian-owned businesses become the most desirable places to work by helping them achieve harmonious tension between their brand, leaders, and profits. 

Core Values

A Values-Driven Life

Honor

Outdo one another in showing love and respect

Diligence

Persistent stewardship and energetic pursuit

Kindness

Grace and truth in word and deed

Self-discipline

Self-awareness and self-control

Joy

Gladness and delight in every circumstance

Rootfulness

Rooted in the Gospel and bearing fruit

About Sam Shoe

Biography

With over 15 years of experience, Sam Shoemaker has become a trusted advisor for business owners seeking sustainable growth and authentic connections. Sam helps businesses gain traction and acceleration through strategic branding, impactful video content, and comprehensive marketing consulting. His unique approach integrates these elements to ensure businesses thrive with genuine connections and long-term success.

Sam’s services encompass all aspects of branding, including strategy, identity design, messaging, leadership, and audits. He also excels in creating compelling video content and offering marketing consulting that drives engagement and conversion. Additionally, Sam empowers Christian business owners through workshops on leadership, branding, sales, marketing, profits/finance, and faith, alongside hosting faith and work events.

Passionate about reshaping identities and values in Christ, Sam’s coaching guarantees to uncover and leverage your brand’s potential. His Outsider Insight with An Owner’s Perspective provides actionable strategies that elevate businesses. Schedule a free consultation with Sam today at SamShoe.com and discover how his expertise can transform your business.

Personal

Sam resides in Lancaster County, PA with his wife, son, two greyhounds, and a needy garden. He is an active congregant of a local EFCA church and regularly teaches in adult bible fellowship classes. 

Sam is a confident cook and loves to create surprising flavorful dishes out of simple ingredients. He is often reading/listening to audio books on theology, leadership, mindset, sales, business strategy, or Lord of the Rings. He enjoys making pottery, wood carvings, and bird watching.

Highlights​

  • Sam worked with over 50 small businesses, helping them generate more than $750 Million in revenue through their website and digital marketing.
  • Sam launched over 80 brands as a Designer, Creative Director, Copywriter and Branding & Marketing Strategist, aiding business leaders in better understanding their work and improving connections with ideal clients.
  • Sam helped generate over 250,000 qualified leads for approximately 50 clients through strategic digital marketing, user experience design, and brand strategy.
  • Sam grew over 40 brands across various industries, including Local Services, Commercial Construction, Real Estate, Coaching, Wedding Venues, Outdoor Adventure, Technology, Recruiting, Media Production, and more.
  • Sam has started several businesses and non-profit foundations, experiencing a balanced mix of success and failure while continually learning.
  • Sam is a certified Business Coach through Christian Business Fellowship.

Work With Sam

The Outsider's Insight With An Owner's Perspective

Share Your Hats With Your
No-Risk, Affordable Part-time Partner